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Creating of Internet Travel Agency
Solárik, Róbert ; Jošth, Radovan (referee) ; Koráb, Vojtěch (advisor)
Táto diplomová práca sa zameriava na vytvorenie podnikateľského zámeru pre online cestovnú agentúru s cieľom zistiť, či je ekonomicky výhodné začať podnikať v turistickom ruchu ako predajca zájazdov cez internet. Táto práca tiež vykonáva analýzy okolia a podáva odporučenia vo forme časového harmonogramu, marketingového plánu, operačného plánu a finančného plánu. Na základe predpokladaných finančných výkazov hodnotí ekonomickú výhodnosť projektu.
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Marketing Mix of Travel Agency
Poništová, Natália ; Bošela, Michal (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on the analysis of the current marketing mix of the travel agency and the subsequent proposals for its improvement. The theoretical part focuses on concepts such as marketing, marketing mix and travel agency that are applied to the analytical part. In the practical part, a proposal is being made to improve individual parts of the marketing mix.
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Establishment a Travel Agency
Yilmaz, Devrim ; Zinecker, Marek (referee) ; Luňáček, Jiří (advisor)
The thesis focuses on creating a business plan for a travel agency, which will sell tour packages online. The theoretical points of the work necessary to elaborate the business plan, presented in the first part. The second part of the thesis analyzes the internal and external environments. In the third part, the practical part, there is a concrete business plan for establishing an online travel agency and proposals for solutions.
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Marketing Mix of Travel Agency
Poništová, Natália ; Bošela, Michal (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on the analysis of the current marketing mix of the travel agency and the subsequent proposals for its improvement. The theoretical part focuses on concepts such as marketing, marketing mix and travel agency that are applied to the analytical part. In the practical part, a proposal is being made to improve individual parts of the marketing mix.
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Establishment a Travel Agency
Yilmaz, Devrim ; Zinecker, Marek (referee) ; Luňáček, Jiří (advisor)
The thesis focuses on creating a business plan for a travel agency, which will sell tour packages online. The theoretical points of the work necessary to elaborate the business plan, presented in the first part. The second part of the thesis analyzes the internal and external environments. In the third part, the practical part, there is a concrete business plan for establishing an online travel agency and proposals for solutions.
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Creating of Internet Travel Agency
Solárik, Róbert ; Jošth, Radovan (referee) ; Koráb, Vojtěch (advisor)
Táto diplomová práca sa zameriava na vytvorenie podnikateľského zámeru pre online cestovnú agentúru s cieľom zistiť, či je ekonomicky výhodné začať podnikať v turistickom ruchu ako predajca zájazdov cez internet. Táto práca tiež vykonáva analýzy okolia a podáva odporučenia vo forme časového harmonogramu, marketingového plánu, operačného plánu a finančného plánu. Na základe predpokladaných finančných výkazov hodnotí ekonomickú výhodnosť projektu.
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Religious tourism in European Union focusing on Slovakia
Červenková, Petra ; Vaško, Martin (advisor) ; Netková, Jarmila (referee)
Bachelor thesis presents and generalizes theoretical and practical knowledge of religious tourism. The theoretical part of the work brings knowledge of religious tourism in the European Union and on the position of the religious tourism in tourism in Slovakia. In the next section presents the most important places of pilgrimage of the western, central and eastern Slovakia. The practical part of the thesis presents results of a suvey based on the questionnaire, I examine the awareness, interest and experience to the general public on this issue.
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